In general videos are a medium that is very visually interesting – or at least has the potential to be. The fact of the matter is that you need to try to produce videos that take advantage of that potential.
As you can imagine there is quite a lot involved in making a video ‘visually interesting’. That being said as a place to start you can try to use the following tips:
- Record videos during the golden hour
If you’re recording outdoors, there is no easier way to produce videos that are visually interesting than by recording during the golden hour. It is the hour (or thereabouts) that is right after dawn or right before sunset, and during that time the lighting conditions are perfect for videos: Warm, diffused, and directional.
To top it off the sky during the golden hour normally looks spectacular, and will help to captivate viewers. Try to make it a point to include its hues in your shots, and you should capture some spectacular video footage.
- Keep the cuts short and the video moving
When you edit your video, you should try to keep your cuts short. Showing the same scene for a long period of time can become boring for viewers, and they’ll certainly find it less visually interesting than if you transition periodically and give them some diversity.
If your video does have a long scene such as a dialogue, you may want to break the monotony using cutaways. The cutaways should show reactions to the dialogue, or add context in other ways.
Videos will feel less monotonous if they contain movement in them as well, and you can afford to hold a scene on screen for longer if there are elements that are moving around.
- Color grade to fit the mood
Color grading involves not just correcting the colors in your video, but altering them to appear a particular way. It can really bring life to your video and make it more interesting, especially if it fits the mood of the content.
If you don’t think you’re very comfortable manually color grading your videos, you can mimic it by using filters and other video effects. For an example you could look at the selection in Movavi Video Editor.
Always remember that while these tips can help, at the end of the day each video is unique. As you plan, record and edit it you should try to figure out how you’re going to make it visually interesting, and what you think will work for it.
That can be tricky, but it really just boils down to experience. The more you produce videos, the more you’ll be able to get a feel for what seems to make them more visually interesting. In fact getting hands on experience is far more effective than trying to learn the various factors that stimulate viewers visually – so you should jump right in and put these tips to practice to see how they work.
